About Project321

Project321 exists to enhance rider experience through precision-engineered bike components.

Project321 is based in a state-of-the-art 42,000 square foot design and manufacturing facility in Ontario Canada, and has an R&D, prototyping and testing facility in Oregon USA. We specialize in high-performance hubs designed for road, gravel, and mountain biking. Our products are trusted by riders worldwide, from individual cyclists to OEMs, wholesalers, wheelbuilders, and retailers.

Built on a reputation for outstanding performance and reliability, Project321 has grown into an internationally recognized brand with a dedicated following. We believe in precision engineering that delivers real-world benefits—maximum power transfer, exceptional durability, and an ultra-responsive ride feel.

At the core of our hubs is M-Pulse Technology, a patent-pending technology that ensures instant engagement and smooth efficiency by using magnetically-actuated pawls. Every component is meticulously machined and thoughtfully designed to elevate your riding experience.

Made in Canada. Born in the USA.